SOUND FAMILIAR?
Not Another Course
Built From A Real Agency
Every framework in this workshop comes from the system MADE. runs daily for ecommerce clients. Not theory from a course creator. An actual production workflow that drives results.
You Leave With A System
Two actionable frameworks you can implement the week after: a micro persona mapping template and a creative production workflow. Not notes from a lecture — tools you'll use.
Designed For Founders, Small Teams & Marketers
Whether you're a founder doing it yourself or a team of three, this system is built to be sustainable. No massive content budgets required. Just smarter production.
What you get for $399
Friday 2nd May, 2026 7:30am ACST / 3:00pm PDT
WHO IS MADELENE?
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Your Ads Aren't Failing Because They're Bad. They're Failing Because Meta Thinks They're All The Same.
A focused 3-hour virtual workshop where you'll get the exact creative production system behind high-performing ecommerce ads, so you can stop winging weekly ad creative and start running a successful pipeline.
Friday 2nd May, 2026 7:30am ACST / 3:00pm PDT
Get My Spot: $399 AUD
→ You launch new ads and they burn out in days — sometimes hours
→ You've got a full creative library but nothing is actually breaking through
→ You upload "new" content from the same shoot and it barely spends
→ You know you need more creative but you don't have a system — just a scramble
→ You've heard "creative is targeting" but nobody's shown you what to actually DO about it
It's not a creative quality problem. It's a creative system problem. And that's exactly what this workshop fixes.
In 2026, Meta's Andromeda algorithm no longer cares about your audience targeting. It decides who sees your ads based on what your creative looks like.
That means if your ads share the same lighting, the same model, the same visual style, Meta sees them as the same ad. No matter how many you upload.
It assigns each ad a fingerprint. Similar-looking ads get the same fingerprint. And only one ad per fingerprint gets meaningful spend.
This is why your "new" content isn't getting delivery. It's why performance drops within days. And it's why most ecommerce brands are stuck producing more content without getting better results.
The brands winning right now aren't the ones with the most polished creative. They're the ones with the most genuinely distinct creative, across formats, faces, structures, and stories.
This workshop gives you the system to produce that.
This isn't about campaign structure, bidding, or buttons in Ads Manager. This is the creative operating system that sits behind the ads — the part nobody else is teaching.
The entity ID problem — how Meta actually "sees" your ads versus how you see them. Why 15 uploads from the same shoot equals one ad in Meta's eyes. The three symptoms that tell you this is happening in your account right now. And why ecommerce brands in particular get trapped by their own brand consistency.
You'll see this demonstrated inside real ad accounts — not slides.
How to take one product and find 5–8 genuinely different creative concepts — without forcing it. This is where we walk through the micro persona mapping framework: mapping different buyers, different emotional triggers, and different awareness levels to produce creative angles that are fundamentally different from each other.
This is the "aha moment" module. Once you see it, you can't unsee it — and creative diversification stops feeling like a production burden and starts feeling like a natural output of better planning.
You'll receive the Micro Persona Mapping Framework to use with your own products.
I'll walk you through our actual agency creative production workflow; on screen, in real time, so you can see the stages, the logic, and how it all connects.
You'll learn the 3:2 framework (3 iterations of winners + 2 net-new concepts every cycle), the four content layers every ecommerce brand should be producing across, how to brief creators so you get genuinely different content back, and what a realistic weekly rhythm looks like for a small team.
You'll receive a Creative Production Framework — a simplified version of our workflow that you can build in whatever tool you use (ClickUp, Notion, Asana, a spreadsheet — it doesn't matter).
How to read creative performance without drowning in data. The diagnostic framework: is it a hook problem, a story problem, a CTA problem, or a landing page problem? Each one has a different fix — and most brands change everything at once and learn nothing.
You'll also learn a simple creative memory system that feeds learnings back into your next production cycle — so the whole system gets smarter over time.
- Implement a systematic testing framework
- Identify winning elements to scale
- Recognise and address creative fatigue
- Develop a continuous improvement cycle
- Navigate Meta's reporting interface effectively
- Build custom reports that reveal actionable insights
- Interpret data to make confident optimisation decisions
- Connect Meta performance with your overall business metrics
Live 3-hour virtual workshop with Madelene
Lifetime recording access; rewatch and implement at your own pace
Micro Persona Mapping Framework; the template for turning one product into 5–8 genuinely different creative angles
Creative Production Framework; the workflow stages, the 3:2 cadence, the four content layers, and a monthly planning structure in one document
I'm Madelene, founder of MADE. Marketing; a boutique agency for style-led and ecommerce brands.
Over the past 6+ years running my agency (and 3+ years in-house before that), I've worked with 100+ brands from startup to $18M revenue. I've watched the ad landscape shift from "find the right audience" to "feed the algorithm the right creative" and I rebuilt my entire agency workflow around that shift.
The system I'm teaching in this workshop is the same one we use with our agency clients every day. It's how we took a jewellery brand from $30K to $130K months. It's how we helped a fashion brand swing from 19 to +103 new customers in just a month.
I built this workshop because I kept seeing the same problem: brands that know they need better creative, but don't have a process for producing it. They have content. They don't have a system.
This workshop gives you the system.
Top 40 Under 40 — InDaily · Top 50 Small Business Leader — Inside Small Business Australia · 48K+ TikTok followers
If you're still unsure if this is right for you, please email us at [email protected]
