LEARN HOW TO GET 'UNSTUCK' WITH META ADS
Most Meta ads courses teach you:
This workshop teaches you:
WHO IS MADELENE?
Get the replay of Madelene's 6-hour intensive workshop and walk away with a complete, plug-and-play Meta ads strategy built for Meta's Andromeda algorithm, no guessing, no templates, just what actually works in 2025.
Sound familiar?
Here's the truth: Meta's algorithm changed in 2024. Your creative now does the targeting. The old playbook of manual audience selection, separate TOF/MOF/BOF campaigns, and minor creative tweaks doesn't work anymore.
But most advertisers don't know this. They're still running 2022 strategies in a 2025 algorithm.
That's why their ads plateau. That's why creative fatigue happens faster. That's why scaling feels impossible.
This workshop fixes that.
The difference? You'll understand the "why" behind every decision, so you can adapt as the platform evolves instead of needing a new course every six months.
Calculate true CAC and nCAC (not just "ad spend ÷ customers"), understand LTV and AOV, and set realistic targets so you know exactly what you can afford to pay to acquire a customer.
Why this matters: Without knowing your true numbers, you're flying blind. You might think you're unprofitable when you're actually fine, or think you're profitable when you're bleeding money.
Understand why "your creative is your targeting" now, how Meta's AI analyzes your ads to determine who sees them, and how to design campaigns that work WITH the algorithm instead of fighting it.
Why this matters: This is the biggest change to Meta advertising in years, and most advertisers don't even know it happened. Understanding Andromeda is the difference between scaling and plateauing.
Create ecommerce and service-friendly offers with strong value perception, risk reversal, urgency, and clear outcomes—without always relying on discounts that train your audience to wait for sales.
Why this matters: Your offer is the foundation. The best creative in the world can't save a weak offer.
Design a persona-led creative system using TikTok-inspired concepts, 10 core creative categories, and diverse formats (UGC, founder videos, carousels, statics, comparison ads, etc.) so Meta can find more of your ideal buyers.
Why this matters: Creative diversity is now the #1 factor in Meta ad performance. Different creative types reach different audience segments. If you're only using 2-3 types, you're only reaching a fraction of your potential customers.
Learn the new 2-campaign playbook (Scaling + Testing), when to use Sales vs Leads, how to structure for Advantage+, and how to keep things simple so the algorithm can do its job.
Why this matters: Complicated campaign structures confuse the algorithm and limit your scale. Simplification is the new sophistication.
Build a creative testing pipeline, know which metrics actually matter (CTR, thumbstop rate, hold rate, ATC→Purchase), diagnose where an ad is "breaking," and iterate without starting from scratch every time.
Why this matters: Testing without a system is just gambling. You need a framework that tells you what to test, when to kill it, and when to scale it.
Design a persona-led creative system using TikTok-inspired concepts, 10 core creative categories, and diverse formats (UGC, founder videos, carousels, statics, comparison ads, etc.) so Meta can find more of your ideal buyers.
Why this matters: Creative diversity is now the #1 factor in Meta ad performance. Different creative types reach different audience segments. If you're only using 2-3 types, you're only reaching a fraction of your potential customers.
Follow a week-by-week action plan to move from "nice notes" to campaigns launched, tested, and ready to scale.
Why this matters: Information without implementation is just entertainment. This plan ensures you actually DO the work.
The actual resources Madelene uses with her agency clients, just swap in your numbers and brand:
✓ CAC & nCAC / LTV calculator & financial foundations sheet
✓ Offer planning & campaign idea worksheets
✓ Audience & persona one-sheet (pain points, desires, transformations)
✓ Competitor & creative research templates
✓ Creative diversification & testing tracker
✓ The 10 Creative Buckets checklist with format ideas
✓ Campaign structure templates for ecommerce & service businesses
✓ Reporting templates for ecommerce and service businesses
✓ Custom column presets overview
✓ 30-day implementation planning template
✓ Creative audit checklist
✓ Troubleshooting guide for common issues
No more starting from a blank page. No more guessing. Just fill in your details and go.
The complete recording of the live workshop, including:
Watch at your own pace. Rewind the parts you need. Implement as you go.
I could tell you how great I am, but that would make me sound like every other marketing guru. Plain and simple, I’ve spent over 10 years in the marketing industry launching, growing, and scaling brands.
More importantly, I’ve helped dozens of ecommerce and service-based businesses thrive. Over the past five years, since freelancing and founding my agency, I’ve gained deep insights into the core challenges brands face: a lack of understanding of the financials that drive marketing decisions, untested offers, and underutilised marketing channels.
That’s why I developed my own workshop, built from years of experience, to ensure brands walk away with clarity and confidence when running their Meta ads.
And just to toot my own horn… I was recently named a Top 40 Under 40 by InDaily and a Top 50 Small Business Leader by Inside Small Business Australia.
If you're still unsure if this is right for you, please email us at [email protected]
